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カテゴリー
福井県、旅行満足度が38位→2位に急上昇 何が起きたのか



1: エキゾチックショートヘア(神奈川県) [GB] 2021/07/14(水) 20:23:07.07 ID:D9TBtpyu0● BE:123322212-PLT(14121)
sssp://img.5ch.net/ico/pc3.gif
リクルートが旅行者を対象に行った「じゃらん宿泊旅行調査 2021」で、福井県が「総合満足度」において前年の38位から2位に急浮上した。
新型コロナウイルス禍で密を避け、のんびり旅をしたい人が増加。福井県民が主体となりカニや温泉などの地元の魅力を再発見、順位を押し上げたようだ。
石川県は4位、富山県は29位だった。

2020年度(20年4月~21年3月)に宿泊旅行した約1万5000人を対象に、インターネット上で調査した。今年で17回目。全国の延べ宿泊旅行者数は7256万人回、
費用総額は3兆7659億円と、どちらも前年度比でほぼ半減した。

旅の総合満足度で、福井県が沖縄県に次ぐ2位となった。コロナ禍で密を避け「食や温泉を目的とした、ゆったりとした旅の需要が高まった」(じゃらんリサーチセンター)。
近場旅行を楽しむマイクロツーリズムが増えたことも背景にある。福井県の宿泊旅行客はこれまで大阪府、愛知県、東京都からが多かったが、20年度は福井県民が最も多い割合を占めた。
「県民がカニや温泉など地元の魅力を再発見したのだろう」

石川県は同4位。食への評価が高く「地元ならではのおいしい食べ物が多かった」という項目で4年連続首位だった。カニやエビ、ノドグロなどの海産物、すしが支持された。
食べ物では3位が福井県、10位が富山県と、北陸の海の幸や郷土料理の人気の高さがうかがえた。

https://www.nikkei.com/article/DGXZQOCC124T60S1A710C2000000/

引用元: ・福井県、旅行満足度が38位→2位に急上昇 何が起きたのか [123322212]

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